Social media has a huge impact on our self esteem. In a society where ideals of “beauty” are based on our appearances, skin tone and body shape, young women and girls encounter negativity online which is damaging to their identities.
As marketers, advertisers & humans...
Our impact will be to change the conversation around beauty ensuring more inclusivity & diversity in our world, starting in Africa. We want our platform to help shape positive conversations on topics like Albinism, Dark Skin, Vitiligo, Body Shaming & Instagram lives that are unachievable.
We dare to care for all the shades & shapes in between.