our purpose

Social media has a huge impact on our self esteem. In a society where ideals of “beauty” are based on our appearances, skin tone and body shape,  young women and girls encounter negativity online which is damaging to their identities.

As marketers, advertisers & humans...

Our impact will be to change the conversation around beauty ensuring more inclusivity & diversity in our world, starting in Africa. We want our platform to help shape positive conversations on topics like Albinism, Dark Skin, Vitiligo, Body Shaming & Instagram lives that are unachievable.


We dare to care for all the shades & shapes in between.


We call it #humanizingbeauty

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our manifesto

It all starts with you. The individuals.  The undefined.  The redefined. The beautiful. The bold. The somewhere-in-betweens.

Our inspiration comes from those breaking down beauty standards and reshaping them to include the previously excluded. We want to create a community of beauty creatives who push the envelope and defy the norms.

That’s because we get it. We get you.  We know that beauty is a feeling. 

It’s a moment. It’s an expression. It’s a connection.

We’re here to foster that connection and bring you on-the-pulse beauty innovations, events, launches and the best creatives the industry has to offer.

Those who inspire.  Those who aspire.  Everyone is invited.

Whether it’s to our digital conversations or first-in-SA beauty festivals, every experience is designed with our-kind-of-people in mind.

Think makeup. Think hair care. Think skin care. Think OTT. Think au naturale.

This isn’t about dictating trends. This isn’t about following the crowd. This definitely isn’t about doing what’s been done before.

This is a rebellion. A revolt. A new beauty regime.

This is Beauty Revolution.

the team

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Kanchana Moodliar

Co-Founder & Strategy Director, Beauty Revolution

We’re proud to have someone like Kanchana Moodliar in our Beauty Revolution team. Not only did she make the Mail & Guardian Top 200 Young South Africans list for Civil Service in 2012, but this dedicated entrepreneur has racked up extensive experience over the past 10 years. Together with Evan Roberts, a fellow director on Beauty Revolution, they also run the largest Ethnic Hair Trade Show in South Africa. We have no doubt that Kanchana will put her beauty industry expertise to good use at Beauty Revolution 2019!

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Yasmin Kathoria

Co-Founder & Strategy Director, Beauty Revolution

Our Co-Founder Yasmin has over 15 years of brand development experience - with 6 of those spent within the beauty industry. She’s worked on global names such as Dove, Pond’s, Calvin Klein, Givenchy - from offices situated in cities across the world. Thanks to Yasmin’s international experience, there’s no doubt that Beauty Revolution will be of international standards.

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Aqeelah Hassim

Brand Manager, Beauty Revolution

When it comes to the beauty industry, Brand Manager Aqeelah knows her stuff. Aqeelah crafts beauty content for local media outlets and has earned degrees in Media and Writing from the University of Cape Town as well as Brand and Marketing Management from Vega School. With her strong influencer marketing background and intimate understanding of the local media landscape, we couldn’t have anyone better on board to manage the Beauty Revolution brand.

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Karla Thring

Head of Social Media

When it comes to current trends and technology in the ever-evolving digital marketing landscape, Karla is ahead of the curve. Her passion for innovation and storytelling has seen her work with a wide variety of brands, helping them to build their social media strategy and online presence. We’re excited to have Karla on the ground to bring our Beauty Revolution community live updates and top industry insights. Thanks to Karla, we’re sure to be trending in no time!

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Christina Wiese

Sales Manager

With years of knowledge and expertise in many leading events like House & Garden Show, Good Food and Wine Show and Decorex, Christina bring a unique and well-rounded skill set in marketing, sales and project management.She is here to help all our brands and exhibitors with the whole sales process from signing up, getting the best possible space and setting up at the festival!

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Sarah Mitchell

Head Graphic Designer

Omg meet our designer, Sarah! AKA the creative genius behind the BR brand identity, social content design and festival graphics. Sarah graduated from Vega in 2015 with a degree in Visual Communication. After a short stint in advertising, Sarah decided to go full time freelancer and let her freak flag fly. Sarah is dedicated to serving you graphics that make you go "ohemgee", saturated with a sense of fun and bold colours. Working on brands that disrupt the status quo and send out a positive message is important to Sarah and makes her that much prouder to be part of team BR!

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Clive Shedlock

Co-Founder, Beauty Revolution

When it comes to some of the country’s top expos, Clive Shedlock really has done it all. Our Co-Founder has clocked up quite the impressive business and academic resume, managing household names in the exhibition game such as the East Coast Radio House and Garden Show, Mercury Wine Week and NWJ Bridal Fair. With Clive on the team, you know you’re in for an expertly organised festival!

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Evan Roberts

Creative Director, Beauty Revolution

Could we ask for a better suited Creative Director? Absolutely not. Evan is an an award-winning CD with more than 20 years experience. He’s lent his expertise to an array of events - working the corporate events sector on some of SA’s largest events both for his own company as well as consulting to prestigious agencies like Ogilvy & TBWA. We can’t wait to see his innovation and experience breath life into the Beauty Revolution Festival!

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Cairey Baxter Bruce

Show Director, Beauty Revolution

Our Show Director, Cairey, brings a wealth of knowledge to the BR team - thanks to her exhibition experiences from around the globe! Not only has she conceptualised and produced some of SA’s biggest events and conferences, she’s also managed her own exhibition and event consultancy and is currently the Show Director for KZN’s biggest home & lifestyle expo - The East Coast Radio House and Garden Show. Expect an innovative Beauty Revolution Festival thanks to Cairey!

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Nokuphila Zungu

Public Relations Lead

With her passion and experience in Public Relations and Marketing, Nokuphila is a force to be reckoned with to build this revolution.
Her experience in designing PR campaigns, managing and implementing media strategies and measuring results across traditional media and digital channels is key in bringing to the table a strong network of media contacts and coverage.
“My dream is to use the platforms and opportunities I am trusted with to grow in my career, and impact other young people in finding their purpose in life”.

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Marcella Nigro

Digital tools and content

By the time Marcella was 22 she had lived in 6 different countries and acquired 3 fluent languages. Graduating in Law and later specializing in Art History, she acquired from both degrees an analytical and poetic vision of the world. Her professional trajectory has been dedicated to learning and applying marketing and communication strategies, believing that less is more and that tailored strategies always leads to great results. She has been with Innate Motion since 2018 and is passionate about travel, culture and the arts!

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